Home
Meet the Team
Portfolio
Home Valuation
Neighborhoods
Testimonials
Blog
Contact Us
On most weeks, downtown Comfort has two quiet evenings and then a busy midweek. Monday and Tuesday nights are mostly closed. On Wednesday afternoon, the music hall, the distillery and the inn's dining room start opening their doors. This November, the calendar puts a Christmas evening on a Monday and a townwide shopping night on a Tuesday. That's the stretch of the week a county-funded downtown study named as the one to build up.
In January, the Boerne Star reported that the Kendall County Commissioners Court agreed to pay for a Downtown Comfort Assessment Plan. The cost was capped at $3,000. The Boerne Kendall County Economic Development Corp. pushed for it, and a third-party consultant would meet with downtown business owners and stakeholders. In the same article, County Judge Shane Stolarczyk traced the business decline to COVID and said the July Fourth flooding made it worse. Amy Story, the EDC's executive director, described "a lot of beautiful, vacant buildings on High Street and Front Street." Charlie Hueber, the Comfort Chamber's executive director, put the open questions plainly to the Boerne Star: "Are we wasting money on social media, or are we spinning our wheels here? And how do we get more people from the outside?"
The consultant turned out to be Texas Downtown, which did the assessment in February. On June 9, Story presented it to Commissioners Court along with Missy Ivankovich and Shari Reynolds of Visit Comfort TX. According to a Citizen Portal summary of that meeting, the presenters said Comfort has strong assets but suffers from "weak visibility and fragmented leadership." Their immediate priorities included signage, pedestrian improvements and marketing to extend weekday activity and overnight stays.
So the study names the week itself as the gap to close. Downtown's current posted hours show where that gap sits.
Two of downtown's main evening spots close at the start of the week. Remedy Hall at 804 High St. posts that it's closed Sunday through Tuesday. Cypress Creek Inn at 408 State Highway 27 says it's closed Monday and Tuesday.
Fajita St. at 1004 Front St. keeps the latest early-week hours among the places listed here. It posts 6 a.m. to 10 p.m. Monday through Saturday, so on a Monday night it's the clearest choice for a sit-down dinner.
That's the baseline. For anyone downtown on a Monday or Tuesday evening, the options are few and far apart. That's the part of the week the assessment's priorities point toward.
By midweek, the options stack up. Here's how the posted hours line up across the four weeknights:
| Venue | Address | Mon | Tue | Wed | Thu |
|---|---|---|---|---|---|
| Fajita St. | 1004 Front St. | 6 a.m.–10 p.m. | 6 a.m.–10 p.m. | 6 a.m.–10 p.m. | 6 a.m.–10 p.m. |
| Remedy Hall | 804 High St. | Closed | Closed | 4–10 p.m. | 4 p.m.–midnight |
| Cypress Creek Inn | 408 State Hwy 27 | Closed | Closed | Dinner 5:30–8 p.m. | Dinner 5:30–8 p.m. |
| Three Paths Distillery | 723 Front St. | Not listed | Not listed | 2–8 p.m. | 2–8 p.m. |
The Three Paths hours come from a Fredericksburg Standard report: Wednesday and Thursday 2 to 8 p.m., Friday and Saturday noon to 8 p.m., Sunday noon to 6 p.m. The distillery's own site confirms the Front Street address, so a quick call before a weeknight stop is a good idea.
Thursday has the most going on. Shopping With Siobhain and its Peacock Lounge at 205 State Highway 27 host Steak Night Social every second and fourth Thursday from 6 to 9 p.m. Guests bring their own protein for the mesquite grills, entry is $10, there's live music, and sides and desserts are for sale.
The October date is Thursday, Oct. 22, with live music by Shane Stumpf, according to Visit Comfort TX's calendar. The November date is Thursday, Nov. 12, with Dean Adamson performing. The Chamber's listing says anyone who'd rather not bring their own steak can reserve one from Bite it Eatery.
That same Thursday has an option a few miles out. Visit Comfort TX lists a weekly community potluck at Bending Branch Winery, 142 Lindner Branch Trail, from 6 to 8 p.m. For pizza late in the week, La Calabria Pizzeria on Hermann Sons Road posts Thursday and Friday hours of 4 to 9 p.m.
The first Thursday in November brings the business community out in public. The Comfort Area Chamber of Commerce mixer is Thursday, Nov. 5, from 5:30 to 7 p.m. at Country Diner, 5510 Hwy 27. It's open to the public and costs $2.
Visit Comfort TX came out of a grassroots effort by Comfort businesses. Story told the Boerne Star the question it took on was "How do we stop the business losses that are occurring?" At the June 9 meeting, the group asked the county for $25,000 for marketing, wayfinding and data tools. The county's minutes record the presentation with no action taken on that request.
Other money came in over the summer. In July, Visit Comfort TX announced a $5,000 sponsorship from Frost Bank for destination marketing and infrastructure tools, including location analytics and visitor insights. In August came a $2,000 Texas Hill Country Trail Region grant for visitor-facing content, cultural storytelling and regional promotion. Together, that's $7,000 in outside support. It's more than twice the $3,000 the county spent on the assessment, and less than a third of the $25,000 the group asked the county for in June.
That gap shapes how downtown's push for more weekday traffic actually looks. It mostly comes down to the calendar, carried by individual merchants and the Chamber, with no large new marketing budget behind it.
The holiday calendar is where the early week gets a real test. In order:
Diva Day and Girls Night Out are linked, and the link runs into the early week. On Diva Day, shoppers carry a Passport to Comfort and collect a stamp at each business they visit. Stamped passports go into a drawing for two gift baskets valued together at almost $2,000. The listing says the winners are drawn during Girls Night Out. Anyone who fills a passport on Saturday has a reason to come back downtown on Tuesday evening, a night when Remedy Hall and Cypress Creek Inn are usually closed.
The month ends with the biggest night on the calendar. The Chamber's Christmas in Comfort runs Saturday, Nov. 28, downtown, with vendors and entertainment. The tree lighting is at 6:30 p.m., the lighted parade starts at 7 p.m., and fireworks follow.
One weekend note to keep it straight: the Christmas in Comfort tree lighting and parade fall on the same Saturday as the 8th Street Market's daytime Christmas Market. That makes Nov. 28 a full day downtown.
At Gill & Teich Group, we keep a close eye on how the small downtowns around Boerne are changing, and Comfort's push for busier weeknights is one we're following. If you're curious how that activity factors into your home's value, we'd be glad to put together a free home valuation and talk it through over coffee.
Browse active listings in the area or contact us for off-market listings.
Have an expert help you find out what your home is really worth.